How To Market Your Music More Effectively
Knowing how to market your music is without a doubt THE most important thing that you can do for your music business and your music career all together. You know it’s something that must be handled and if you’re not making efforts to understand how exactly to market your music more effectively then you ought to know that, at the very least, nothing serious will ever happen in your music business career.
The first thing to ask yourself is if you’re currently managing the most basic elements of an effective music marketing campaign.
What do After all by this?
To begin it is critical to assess where you’re at right now and determine if you know and understand exactly what the basic components of a highly effective music advertising campaign are? Let’s face it, in the event that you plan on making a name for yourself in the music industry it’s important to realize you’ll be investing plenty of your personal time and money into your music career. If you are certain your absolute goal is to mold your music talents into a true “music business” and you have no doubts about the career path you’ve chosen… then you’ll wish to be as efficient and productive as you can possibly be.
Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For example most musicians are great at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.
On the other hand, asking for the sale is occasionally handled effectively but is commonly approached hap-hazardly and with out a formula or the required accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components minus the essential third aspect in a music marketing campaign won’t bring in maximum returns for enough time invested. This just isn’t how to market music effectively.
Don’t get me wrong, getting your name on the market and partaking in conversations with fans can be cool, even self gratifying and it’s definitely better than not doing some thing, but imagine how much far better you’d be if you went to work on all of these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.
THE PERFECT SOLUTION IS To Ineffective Music Marketing
The bottom line is that whenever you break down the ins and outs on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements that are most productive for your music business growth. Broken down in an an easy task to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:
Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps necessary to communicate your musical message in their mind. All you do should create an awareness for you and your music all the time. Approach this with precision and a company direction and your music business foundation will undoubtedly be solidified for years ahead.
Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it really is to connect with fans today. Instagram, Facebook, Twitter, YouTube and the many other online “hangouts” make this process a breeze. Once you have laid the initial groundwork and you’ve made your audience aware of exactly what you have to offer, focus on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know you are for real. That you care about them. You are here for the long-haul. Making connections using them and keeping them involved in your growth process will ensure this happens for you personally.
Step #3 – Sell Your Stuff (Ask for the sale): This one is essential. Unless you have products to sell… you DON’T have a music business. Attempting to create a steady, consistent cashflow for your music business is key to your long-term success. Entice fans to invest their money and purchase your stuff and the rest of your music marketing processes will flow and flourish so much easier.
Yes! Immersive It’s Easier Said Than Done
I recognize that it’s easier to talk about these exact things than it is to create them happen in your career but this is what the music business is centered on so incorporating these processes into your music business campaign is crucial, or you merely won’t last long enough to create dent in the music world.
And that’s not what we want for your music career… is it?
Again, it might seem easy enough to map these exact things out on paper nevertheless, you that most bands and musicians will find a hundred and one methods to screw this up.
You’ll either spend a lot of time on creating awareness and connecting together with your audience but then neglect to require the sale. Or you’ll ask for the sale solution to often and forget about connecting with your people. I mentioned earlier that it’s cool to get all gung-ho, get busy, and head on out there and execute a couple of music marketing, but if you’re not touching all three elements of this process on how best to market music, then you’re missing the boat and more importantly… you’re fans won’t be “feeling” your vibe. They just won’t connect with you on a deeper level. Without connection, there is no sales and without sales, you don’t have a music business.
Don’t Fall Into the Marketing Music Business Trap
You’ve seen them. They’re all over the place. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and delivered to my inbox every day with headlines like: “Johnny Come Lately, the Latest Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at once or another.
Unfortunately there are some problems with this spray and pray technique that will be blatantly obvious when you build up a headline like this against my 3 step process. Start to see the press release handles the “Creating Awareness” aspect and even touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my friend is really a no no. It’s 100% self interested and sadly, it’ll fail each time it’s used.
Fans and media see through this. All the band wants is the money. For some unknown reason the band is expecting us to head on over to the link included in their press release and go through the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they ask for the sale?
How To Market Your Music More Effectively